13th November 2023

Rebrand & New Website Launch!

J&A Foam strengthens its market position with a refresh of its branding and website.

J&A Foam is pleased to announce the launch of its new branding and website, www.vaditeq.com.  Moving forward, the business will transition towards trading as Vaditeq and the redesign proudly presents a strong and modern brand image, including a new logo.

The website design allows the company to showcase a growing portfolio across multiple market sectors.

Enhanced content allows customers and consumers to understand the business model and main target markets of newly integrated sleep surface brands and partner brands, with links to a dedicated ecommerce website to facilitate online sales.

The business invites visitors to explore the new company website and partner ecommerce site.

The complete branding and positioning exercise has been enhanced with a refreshed logo and tagline “Shaping performance in every direction...” to depict the focus of the company.

“Our core business remains the conversion of custom foam solutions across many sectors.  Our rebranding and what each of our sleep surface brands and partner brands deliver is extremely powerful and we are taking full advantage of this exercise and new website to reaffirm our intent to accelerate our growth over the coming years”, said Ray Booth, Director.

More to follow in the coming weeks...

Vaditeq Customer Services Team



J&A Foam Ltd t/a Vaditeq is a privately owned leading foam conversion business, based in the UK, spanning multiple markets and regions.  The company is a recognised specialist foam converter, trading since 1997.  This experience enables Vaditeq to be an ideal partner to any business that utilises polyurethane foams in their product offering.

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