27th November 2023

Vaditeq Rebrand – Update…


Following our post earlier this month, announcing our rebrand and new website, we are delighted to share a further update...

Over recent years, J&A Foam has evolved significantly, adopting a highly collaborative approach to building better business relationships.

"This year, we realised that we needed to further adapt, stepping beyond a quarter of a century of history as J&A Foam ‘precision cutting services’ " said Ray Booth, Director.

After reviewing the marketplace and inviting comments and input from our customers, consumers, colleagues and supply chain partners, we created a holistic view of the position we should occupy moving forward.  Staying relevant was a key driver, but we also did it to ensure our purpose aligns across all stakeholders.

It's been a rollercoaster of emotions, but we’re delighted with the outcome.  The business rebrand as Vaditeq and ‘Shaping performance in every direction…’ represents our vision of how we can continue to add value across many product ranges and industry sectors.

Our aim is to be better everyday setting high standards, bringing knowledge, commitment and innovative ideas, aligning with our deeply instilled values.

Ray, commented, "Having looked carefully at the solutions we offer, we’ve revised and repackaged them, adapting to the increasing challenges we see evolving for our customers and consumers" .

The rebrand has really inspired us with the endless possibilities this fresh image and approach opens up and we look forward to discussing with you how we can apply our learnings to deliver even greater value, long into the future.

If you would like to find out more about us and what it means for you, please contact a member of our team today – we’d be delighted to hear from you.

Vaditeq Customer Services Team



J&A Foam Ltd t/a Vaditeq is a privately owned leading foam conversion business, based in the UK, spanning multiple markets and regions.  The company is a recognised specialist foam converter, trading since 1997.  This experience enables Vaditeq to be an ideal partner to any business that utilises polyurethane foams in their product offering.


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